Friday, October 12, 2007

Hello Kitty Can Help Purify Your Air


Created in the early seventies by Sanrio Co. Ltd. in Japan, Hello Kitty is a globally known trademark and one of the most successful marketing brands in the world. As a worldwide phenomenon first envisioned by Shintaro Tsuji, this ubiquitous white feline with the familiar red bow has been capturing the hearts of both pre-adolescents and adults alike for over 30 years. Even though a large proportion of Hello Kitty products consist of stationary items, the Hello Kitty logo is now adorned on items such as toasters, cars, and even packages of ramen noodles. This expanded market has even caught the attention of adults who are enamored by Hello Kitty’s sweet image, and new Hello Kitty products are constantly being added to Sanrio’s growing roster of Hello Kitty branded merchandise.

Hello Kitty has also entered the world of health and wellness products such as vitamins, exercise balls, and yes, even air purifiers. As observed by the immense success of air cleaners such as Sharper Image’s Ionic Breeze, the issue of air purification is becoming increasingly popular. The Environmental Protection Agency has stated that indoor air can be as much as 50 times more polluted than air in a corresponding outdoor setting, and research has shown that exposure to contaminated indoor air can lead to respiratory problems, multiple chemical sensitivity, and breathing difficulties.

Of course, it was only time before Hello Kitty would grace the field of air purification technology and Sanrio has again managed to combine form and function. Two styles of air purifiers are available: the “Charming Style” looks like a standard air purifier and utilizes a filter that sucks in dusty air and refills the room with dust-free air.

However, for compact spaces or for the car, the die cut style Hello Kitty air purifier may be a better choice. Polluted air is filtered through a fan, and a stream of negative ions is emitted through Hello Kitty’s face. This style can be powered by either an AC adapter or a cigarette lighter, and her bow lights up when the cleaner is in action.

While these air purifiers may not be as powerful as some of the other, more advanced air purifiers on the market today, they are sure to make any Hello Kitty fan smile.

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